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FOR IMMEDIATE RELEASE March 22, 2006 North York General Hospital launches new era in hospital care "Embracing Health" at centre of new look, new logo and new approach to health care leadership TORONTO - Unveiling a new visual identity, including a new logo, illustrating its commitment to "Embracing Health," North York General Hospital today launched a new era in its ongoing evolution as one of Canada's leading health care institutions. "We have progressed tremendously as an organization, and the new look is a reflection of our renewed commitment to leadership in the hospital sector," said Bonnie Adamson, President and CEO of North York General Hospital. "We look forward to building on our knowledge and our experience, helping to strengthen the entire health care community." Today's launch is the culmination of an extensive and comprehensive dialogue both internally and externally at North York General Hospital. The result is a new Mission, Vision and Values - positions that will form the foundation of the Hospital's work moving forward. "Health care has changed dramatically in recent years and hospitals must be progressive and innovative. North York General Hospital has developed a strategy to ensure we are responsive to the needs of our patients and employees, while at the same time recognizing that we are an integral partner in the bigger health care system," Adamson said. To support its new approach, North York General Hospital also released a set of Guiding Principles, such as ensuring that patients and their families are active participants in their own care. "We are committed to implementing these principles at every level, and we hope they will be embraced by other hospitals," Adamson said. "The first step in 'Embracing Health' is embracing the approaches we know lead to successful outcomes." North York General Hospital, affiliated with the University of Toronto, is one of Canada's leading community teaching hospitals, providing a wide range of acute care, ambulatory and long-term care services across four sites for a culturally diverse community. -30-
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