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Newsroom
•
Dr. Glenn Berall, Chief of Paediatrics and Medical Director,
Child and Teen Unit, is interviewed in a Global News video on
a holiday celebration for our young patients in the Child and Teen Unit.
North York General Hospital First in Canada to Bring Taste, Nutrition and Choice to Hospital Food with New, Innovative Program On August 20, 2009, North York General Hospital became the firstorganization
in Canada to implement an innovative new food service delivery system
that provides vastly improved patient-focused food quality and service.
With Steamplicity, patients will choose their meals from an extensive,
restaurant-style menu of nutritious, appetizing food... News
release Bonnie Adamson, President & CEO, North York General Hospital
(left), is interviewed by a television crew at the launch of the Steamplicity
program on August 20, 2009. Media interest was high and this
was one of several interviews the President conducted with television,
radio and print journalists. Media coverage of the Steamplicity launch on
August 20, 2009, included:
Lisa Priest
Health Care Brands that Work by Sandra Bekhor Link
directly to Sandra's blog to read this story. Do you know how doctors and other health care professionals
earn their patients' loyalty?
They do something memorable. As a marketing consultant to health care professionals, this was an enlightening, if otherwise unwelcome, experience. Dr. Jain, Dr. Hew and Nurse Cameron earned my loyalty. They did something memorable that transcended the competent removal of a gallbladder. They treated me with kindness. I come from a family of physicians and can say with a fair bit of confidence that health care professionals consider this procedure to be routine. That's what the doctors think. But I only have one gallbladder (make that had) and let me be abundantly clear about this... I did not consider my surgery to be routine! I have since been on the mend and I am enormously grateful for the expert medical care I received at the hands of Dr. Jain and his surgical team. I am also in awe of the magically disappearing scars, only one short month after the procedure. But what will I remember? I will remember that despite how rushed off their feet I am certain this team of health care professionals was, and despite the obscene number of gallbladders they have probably removed in their careers, they did not treat me like I was routine. The doctors took the time to make eye contact, gently pat my shoulder, hold my hand and tell jokes to calm my nerves. The nurses and administrative staff made the effort to keep my family updated on my progress before they got to the point of worry. The hospital volunteers gently coaxed me back on my feet when it was time to go home. Now that's memorable. It is profoundly interesting that the humane treatment I received at North York General Hospital is entirely consistent with their branding. A brand that, ironically, is one of the examples that I reference in the branding course I teach for various professional associations. The North York General Hospital logo consists of an orange icon, the hospital's name and a tagline: Embracing Health. The liberal use of orange enables the logo to exude warmth. The icon itself, a circle encircled by two concentric curves, appears to be a reference to the shape of a hug. Finally, the two-word tagline includes the word 'embracing' meaning to hug, to encircle or to welcome. As you can see, colors, icon and tagline all work together to convey compassion. That was my impression of the North York General Hospital brand before having had any experience with it. My impression has stayed the course because, quite simply, this brand kept its promise.
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On
April 23, Willowdale MPP David Zimmer gave a statement in the
Ontario Legislature on North York General Hospital's Accreditation.
• Orthopaedic
Surgeon Dr. Ted Rumble was interviewed by Andy Barrie on CBC
Radio's Metro Morning on February
16. He discusses the various injuries
that Olympic athletes face in snowboarding and moguls. 
•
The lead story for CBC National News on January
6 at 6 p.m. and and 11 p.m.Obesity's disease
burden worse than smoking featured
an interview with Dr. Glenn Berall, Chief of Paediatrics
and Medical Director, Child and Teen Unit, and an expert on childhood
obesity. Aired January 6, 2010
