North York General’s New Campaign Helps Hospital Meet Community Needs

April 17, 2024
A boy with a cast on his arm receiving care from a physician.

North York General Hospital (NYGH), Canada’s number one Community Academic Hospital (Newsweek), has launched a moving campaign to raise awareness and community support for its transformative expansion and modernization plans.

“NYGH is excited to undertake the largest expansion in our history with an innovative new long-term care development and new Patient Care Tower being built in the coming years,” said Dr. Everton Gooden, President and CEO, NYGH. “We serve one of Toronto’s fastest growing areas with the highest percentage of seniors.  We need modern infrastructure and services to continue providing the highest standard of care to people throughout life.  Our Here for Life campaign brings the public inside NYGH to see the exceptional care provided by our hard-working teams to diverse communities across North York and beyond.”

The campaign theme Here for Life represents the outstanding care, compassion and expertise provided at North York General, along with NYGH’s promise to work with partners to help our communities be as healthy as possible throughout every life stage. A short film “Blink” captures how many of life’s defining moments happen at the hospital in a blink of an eye – having a baby, requiring emergency care, receiving a diagnosis, having surgery, beating an illness, regaining independence, and saying farewell to a loved one. The consistently high standard of care at NYGH is made possible by ongoing support and investment from the Ontario Government and other government partners and our generous donors who help fund vital needs from upgraded equipment to new care environments.

“Donors are vital at North York General. This campaign is about shining a light on who we are and making know to a wider audience what our patients, donors and many others already known about our hospital – that it’s a true gem in our city,” said Seanna Millar, President and CEO, North York General Foundation. “The campaign captures North York General in a compelling, authentic, moving way and we are already seeing it resonate deeply with our donors and community.”

With crucial support of the North York General Foundation, this campaign is visible through billboards, TV ads, cinema pre-show, print ads, social media and throughout the hospital. Visit the campaign website at or donate at

About NYGH and NYG Foundation

North York General Hospital is a top-ranked academic community hospital affiliated with the University of Toronto that provides high-quality acute, ambulatory, and long-term care to approximately half a million people across seven sites in Toronto. With one of the busiest Emergency Departments in the GTA, NYGH has been named Canada’s number one community hospital by Newsweek Magazine and one of Canada’s best employers by Forbes among other national and international recognitions for high performance and quality of care.

North York General Foundation is dedicated to raising and stewarding funds to support exceptional health care at North York General Hospital. The Foundation supports the hospital’s most urgent needs, including equipment replacement and upgrades, capital projects, and funding the applied research institute and educational awards. The Foundation is driving towards the future by planning and investing in programs and infrastructure that are transforming how the hospital delivers care to its diverse and growing communities. Learn more at


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